The Marin Story
Made for Fun, Made for Runs
Marin Bikes are designed for fun. Since the first mountain bikes with the Marin Bikes name emerged in 1986, the brand has been committed to enriching our riders' lives by producing enjoyable, high-quality bicycles that provide years of riding enjoyment. We run a business that is built on hard effort, driven by enthusiasm, and rewarded by the satisfaction of giving the joy of cycling to riders all over the world.
Whether your idea of fun is riding rugged trails to that high alpine lake, pinning on a race number and entering your first race, taking the long way home on your commuter bike, bikepacking to that remote campsite, or simply exploring the neighborhood bike paths, Marin brings the fun. It is the idea that drives us when designing new bikes, from long-travel, trail-devouring machines that thrive on some of the world's most difficult race circuits to multi-surface competent pavement collections. Each model is intended to be lively and to maximize the possibilities for two-wheeled pleasure.
1986-1988
The success of Marin's first model, the Madrone Trail, drew attention and lay the framework for three decades of mountain performance options.
Only two years after the company's inception, the well-received 1988 Marin Team Titanium made history as one of the industry's first production titanium mountain bikes.
1986-1988
Marin begins naming models after Marin County's prominent landmarks, including Muirwoods, Bolinas Ridge, Pine Mountain, Indian Fire Trail, Eldridge Grade, and Hidden Canyon.
1991
Marin has a long history of innovation and has been at the forefront of introducing new product categories to the market.
Located near the urban cycling hub of San Francisco. Marin pioneered the new hybrid category, introducing some of the industry's first models and growing the brand into a new section of riders.
1993
A pioneer of full-suspension design. The 1993 Titanium FRS featured early Manitou Suspension Components and weighed under 25 pounds. Jurgen Beneke won the world championship with the Titanium FRS that year.
Time Flies By
Throughout the 1990s and 2000s. Marin established a global fanbase by providing innovative, competitive bikes and successful sponsored riders. Hydroformed, monocoque, and growing numbers of full suspension versions, as well as the Quad-Link design, hit the market. These MTB models, combined with a stronger emphasis on pavement biking, cemented Marin's status as one of the bicycle industry's primary influencers.
Matt V from Marin
2012-2013
Marin's next chapter begins with new ownership and management, and industry veterans are working to revitalize the storied brand.
Julia Hoffman
2014
Marin entered the carbon full suspension mountain bike market with the release of the Attack Trail enduro and Mount Vision trail bikes. An all-new line of "Speed Commute" Fairfax models adds a new look to the hybrid lineup while winning honors and praises from the media and riders.
Man rides a bike.
2015
The IsoTrac-equipped Rift Zone 29er arrives, now with 120/110mm of wheel travel and optional carbon fiber frames.
Man, bikepacking
2016
In honor of Marin's 30th anniversary, the Pine Mountain and Four Corners models have returned to the lineup. The heritage-inspired models include cromoly frames and graphic packages that recall Marin's crucial early years.
"Beyond Road" The Gestalt line launches, giving riders more alternatives in the developing multi-surface/gravel category.
2017
Taking advantage of Marin's world-class supply chain, the all-new Hawk Hill trail bike becomes an industry benchmark, providing riders with exceptional performance that defies the price. The Hawk Hill rapidly becomes Marin's best-selling model, both in terms of sales and dollar volume.
2018
A full suspension renaissance is underway, with the groundbreaking Wolf Ridge leading the way. Developed in collaboration with technology provider Naild, the Wolf Ridge is truly the first all-new suspension design to hit the market in years, earning dozens of glowing reviews as well as some of the cycling industry's highest accolades.
The successful MultiTrac line is being expanded with additional Hawk Hill models and the Rift Zone joining the platform, in addition to the new B-17.
2019
Marin remains one step ahead of industry trends, bringing a great number of new models to market, including the Presidio and ebike families, as well as expanding other popular lines.
Man rides bike around the corner.
2020
The Rift Zone Carbon models join the fray, boosting the MultiTrac line with high-performance frames and new specification options.
The all-new Headlands introduces carbon to the "Beyond Road" part in a true Marin flair, with plenty of utility and fun built in.
2021
The Alpine Trail E models dominate the stoplight, receiving nothing but praise from both media sources and riders. The Alpine Trail Es combine the best features of our longest-travel, aggressive endurance platform to create Marin's most competent eMTB to date.
On the pavement side, the Larkspur revives the traditional "mixte" style bike, combining styling cues from previous mountain cycles with current components to create a one-of-a-kind multi-surface cruiser.
2022
A new year begins with a boom as an update to the rider-favorite Alcatraz is released. The famous dirt jump/slopestyle model, created in collaboration with icon Matt Jones, is now available in two frame sizes and features new, eye-catching artwork.
Additional refinements to other Marin model families include a new top-tier Rift Zone Carbon 29 XR model, electric-assist versions of the Stinson comfort cycles, an expansion of the famous DSX flat-bar gravel portfolio, and more.
2023
We introduced the all-new Rift Zone, our most popular mountain bike, which has been entirely rebuilt with additional travel, progressive geometry, and finer features, demonstrating that updating a beloved classic that riders already know and love can lead to the best adventures.
2024
We celebrated an incredible 2024 with the comeback of the famous Quake DH bike and Martha Gill earning the Queen of Crankworx title, proving that when gravity calls, Marin riders respond - and do so in style!
2025
The Lombard E was introduced as our first electric gravel bike, combining urban hardiness with Bosch SX power. Meanwhile, Janelle Soukup made history as Marin's first rider at Red Bull Rampage, demonstrating our brand's dedication to going beyond the obvious tarmac.
